EXECUTIVE PROFILE
Logan Crowell
Entrepreneur · Business Strategist · Technology & Community Builder
Professional summary
Founder and strategic advisor connecting business development, brand positioning, partnerships, and operating systems. Experience across creative entrepreneurship, property technology, wellness, and hospitality, with a focus on turning ideas into communities, platforms, and repeatable business models.
Selected impact
- Generated $2M+ and built a combined membership of 2,000+ across the HOME and Vedaville ecosystems.
- Grew recurring revenue from $0 to $10K in six months within the ecosystem work.
- Built an owner portal supporting operation of 100+ residential properties at Next Pad.
- Managed Meta advertising and newsletter marketing for 30+ brands.
- Developed a partnership with Center 615 contributing more than $1M toward a music incubator build-out.
Selected leadership & project experience
HOME & Vedaville
Founder · Community, platforms & strategic partnerships
- Built a Nashville creator ecosystem combining production facilities, education, live experiences, and an online community; developed Vedaville as a global community for Ayurveda and conscious living.
- Applied category design, membership systems, shared identity, and programming to community development, with 15–20 live experiences monthly across the ecosystem work.
- Delivered Amazon Expressions creative employee programming with repeat commitments; launched a Song House content partnership reaching 100K+ organic views in its first two weeks.
Next Pad
AI & automation architecture · Brand positioning
- Architected property management automations and agentic AI workflows combining no-code tools, project management systems, Python, and human review.
- Built a self-serve owner portal supporting more than 100 residential properties; led branding, category design, and positioning.
Brand, marketing & experience projects
Business development · Marketing · Production & programming
- Led advertising and email campaigns for 30+ brands, supporting sales, event attendance, and audience growth.
- Delivered an Apple employee rockstar experience and a Lainey Wilson livestream with Red Light Management.
- Led public speaking and educational programming for hundreds of events; managed teams and technology for productions featured on Netflix, the ACM Awards, and Rolling Stone.
- Created 100+ live music and education streams with simulcast distribution and private paid access.
Core expertise
Business strategy & venture development
Category design & brand positioning
Strategic partnerships & sales
Community & membership models
AI, automation & CRM systems
Marketing & audience growth
Experience design & team execution
Recognition & perspective
2022 Industry Impact Award
Belmont Entrepreneurship Awards
2022 Fulbright Scholars Nashville retreat
Opening keynote and programming, with the Institute of International Education and U.S. Department of State.
20+ countries explored; experience in hospitality, fine dining, wellness, and cross-cultural community building.
Selected ventures & publications
HOME · Vedaville · Veda Build · HOMIE News · The H.O.M.I.E. Podcast · Ayurveda Life Design